Game Development Spawns cool Engineers
Ashu Rege is Director of Content and Technology at Nvidia managing the Content Management, Evangelism, Developer Technology, PhysX and APEX groups. He is an expert on games, graphics, geometric modeling, AI, error-correction codes and networking among other areas. Keita Iida has been part of Nvidia's Content & Technology organization since 2001, working with software developers and publishers to ensure that games and applications are well-aligned with Nvidia graphics and platform technologies. He is also a video game historian, contributing to several books on this subject as well as being cited by CNN, USA Today and others as an expert voice in the field.
When Saltmarch quizzed Keita on the significance video games have on the society in general he said that game development has finally managed to make engineers ‘cool’ and has very successfully added a fun element to engineering as a whole. Ashu agreed and said video games have had many positive social implications and may have even enabled a ‘one-world-community’. Both of them cited several examples where video games have driven technological innovation and how those technologies are now being implemented in various fields of scientific and medical research, cancer research and even video decoding and encoding amongst others.