Keynotes at MDS 2011

When it comes to application development for mobile devices, complexity abounds. “Code once, run anywhere” is a foreign concept. There are thousands of browser and device types to accommodate, plus unresolved connectivity and caching issues to contend with. Device and platform proliferation, coding standards, testing ubiquity, caching capabilities — these are all issues that are gradually finding resolution in the mobile Web world, either via the ingenuity of the development community or market drivers. For example, mobile Web developers have more tools available now to deal with the wide diversity of devices out there, and the W3C Mobile Web Initiative continues to drive best practices and standards for those devices. The cloud vs. client question isn’t new — it exists in the desktop world as well. But the issues around each development strategy are different in the mobile industry. While mobile Web usage and development practices show signs of maturation, developers, publishers and businesses are still faced with the fundamental question when it comes to distributing applications for mobile use. Should I move my development, hosting and distribution to the Cloud? What are the direct implications on my cost structure and Go-to-market flexibility if I exercise the Cloud option?

Amit Sinha Roy, Vice President, Marketing & Strategy, Global Enterprise Solutions, deals with the decision making journey and the best case scenarios that are available to the Mobile Applications Developer communities today.

Mobile and Cloud are undoubtedly the most discussed trends in the world of IT. When you are getting ready to publish your app across the AppStores and the market places to reach millions of consumers, you need a scalable, reliable and secure infrastructure at the backend. Amazon Web Services offers the required compute and storage capabilities for the new breed of mobile applications. In this session, we will explore the AWS SDK for Android through a real world scenario. You will learn how to get started with the mobile SDK of AWS.

Today, many of the most popular games in the world are played on social networking sites, such as Facebook, MySpace, and hi5, and mobile devices, like the iPhone and Android. With the widespread, viral nature and accelerated adoption rate of these social platforms, the rise of gaming, and more specifically, social gaming, has been tremendous.To manage the unpredictable success and growth of these games, many companies are turning to the cloud computing platform of Amazon Web Services (AWS) to host their games and applications. AWS offers maximum security, reliability, and flexibility while enabling gaming publishers to go to market quickly and limit up-front expenses. Attend this session to find out how the new breed of games can leverage the Cloud.

The mobile of today has transgressed and metamorphosed from its positioning as a mere communication device to encompass and enable different facets of our lifestyle that were hitherto out of scope -- including serving as books, health monitors, payment transfer devices, social connectors and location guides. Mobile is enhancing and expanding education and thus, transforming the world. In an era where developers are at the core of this transformation, contributing to the guts of application and software under the hood, come, listen to this visionary keynote address as the speaker celebrates the current state of mobile, offers a glimpse into where mobile has the potential to go next, and addresses the role of developers in the future of the mobile ecosystem.

The cell phone has evolved a long way from being a bearer of voice to being a sophisticated platform to deliver magical applications to the user. This new definition of the phone requires a new thought in how we craft and how we interplay with thousands of applications that ride on it. Powerful engineering, Simplicity of use and Ease of deployment, are the key drivers to make smartphones ubiquitous. Smartphones need to address that application which each user can relate and benefit in his or her own way. This keynote will delve on an approach to attend to this need.

The world of mobile applications is fast paced and dynamic, with new features and functionalities emerging constantly. As with operating in any dynamically changing field, developing apps in the mobile space presents both opportunities and significant challenges. As interest in mobile applications surge and mobile app development in India comes of age, this keynote address will provide you a laser focus on the possibilities for the Indian mobile app developer, how the mobile developer and entrepreneur communities can take advantage of these impending changes and most importantly visualize what the future has in store so you can take advantage of it today.

Windows Phone 7.5 is here – and, we want to give you the upper hand on this new release. On November 3rd 2011 we will lift the curtains on the range of Windows Phone opportunities for Developers in India. Whether it’s the recent innovations, insider tricks or exclusive offers that will help you outshine your colleagues, we would like you to be the first one to hear about the same. So, join us as we together unlock some exciting opportunities for you!